LAFC’s Popular In-Stadium King’s Hawaiian Grill Will Now Be Outfitted With Amazon’s Frictionless Checkout Technology
The Los Angeles Football Club (LAFC) today announced the club’s addition of Amazon’s Just Walk Out technology to the King’s Hawaiian Grill on the main concourse at BMO Stadium. The technology, designed to eliminate checkout lines so there is more time for guests to enjoy the action on the field, will debut at BMO Stadium at the Club’s home opener this Saturday, February 24.
Shopping at a location powered by Amazon’s Just Walk Out technology is designed to be an effortless experience. Guests use their mobile wallet or credit card at the entry gate, and the technology detects what shoppers take from or return to the shelves and creates a virtual shopping session. When guests have completed their shopping experience, they are able to leave the stand with their selected food and beverages and their choice of payment method will be charged for the items they took with them.
“We aim to deliver the best guest experience imaginable at BMO Stadium,” said Christian Lau, Chief Technology Officer for LAFC “By integrating cutting edge solutions like Amazon’s Just Walk Out technology into our guest experience at BMO stadium, we are eliminating friction by reducing lines and long wait times which allows our guests more time to enjoy the entertainment, whether that be on stage or on the pitch.”
The King’s Hawaiian Grill has been a guest favorite since it opened in 2023. Amazon’s Just Walk Out technology will make it even easier for guests to purchase the new Thai Chicken Sandwich served on the world-renowned King’s Hawaiian Sweet Hamburger Bun, the updated LAFC Dog with yuzu garlic sauce, onion jam, Grillo’s Pickle de Gallo, the mac and cheese Sammy with bacon jam, and Flamin’ Hot Cheetos Grillo’s Pickle Chips, without long waits through a check-out free experience.
Just Walk Out technology is made possible by artificial intelligence like computer vision and deep learning techniques, including generative AI, to accurately determine who took what in any retail environment. Amazon built synthetic datasets to mimic millions of realistic shopping scenarios—including variations in store format, lighting conditions, and even crowds of shoppers—to ensure accuracy in any environment.
ABOUT LOS ANGELES FOOTBALL CLUB (LAFC)
The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters’ Shield Champions, LAFC is dedicated to building a world-class soccer Club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.
Los Angeles Football Club
818 W 7th Street #1200
Los Angeles, CA 90017
(213) 519-9900
